DaYan has been making speedcubes for a long time now. They once were the most popular cube manufacturer with their Zhanchi being one of the most used cubes at one point. They've since lost the arms race to the other big companies today. But with the XiangYun, they're hoping to introduce a cube that appeals to the speedcubers of today.
The cube is an improvement on their Zhanchi 2017, but falls short of being mentioned in the same conversation as the Valk and Weilongs of today.